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CHAPTER 6: DISCUSSION. 6.1 Introduction. This section deepens in understanding the findings presented in chapter 5 by analyzing the concepts, constructs and ...







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In this research, the first chapter looks into the literature review on consumer behaviour, experience, experiential marketing, the models for conceptualizing ...
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Direct marketing solutions also enable companies to build relationships with their customers. While many industrialized countries are at the forefront.
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DAY 5: Digital marketing. Involvement of digital in marketing. How to understand Big Data data and build your marketing strategy. Who uses them and how they ...



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