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Notably, a lack of motivation appears as a significant contributing factor to physical inactivity, which raises one's susceptibility.
CONSUMER ENGAGEMENT WITH SOCIAL MEDIA MARKETINGDalakas V, Levin AM (2005) The Balance Theory Domino: How Sponsorships May Elicit. Negative Consumer Attitudes. In Menon G, Rao AR (eds) NA - Advances in ... Unveiling the Impact of Mobile Fitness Applications on Motivational ...John Kotter (1996) developed the theory of change management, which provides businesses with a set of strategies to guide their organizations through the change ... SOCIAL MEDIA AND ENDORSEMENT STRATEGY Master's Thesis ...We believe these two theories (congruence and credibility) are linked since the congruence is influencing the credibility of an endorsement.
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